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Meet our Executives

Edwin Lui

Global CEO

Edwin has been appointed as the Global CEO of Cartridge World in Jan 2020. He has been a long-serving member of the CW team since he first joined Cartridge World in 2010.

He worked with Cartridge World initially in Australia and then moved to Hong Kong to establish CW Hong Kong office and support the company's push in the emerging market.

He successfully expanded CW business footprints from Asia to the Middle East and Africa.

Edwin was instrumental in the multiple deals that Cartridge World has done in the past decade, particularly in the negotiation of the sale of Cartridge World by Australian based Wolseley Private Equity to parties associated with Suzhou Goldengreen Technologies Ltd in 2015 and heavily involved in the establishment of the Cartridge World GPC manufacturing and supply strategy.

He then progressed to holding the position of Global Chief Financial Officer and soon after added the role of Head of Asia, Middle East and Africa to his responsibilities, carrying these dual roles prior to his Global CEO appointment.

Edwin has a deep knowledge of the operations and finances of the Cartridge World business on a regional and global scale and recently worked closely with the Cartridge World Management Steering Committee to complete the grant of the Cartridge World USA License to parties associated with Blackford Capital.

Edwin has a blend of over 16 years of commercial, management consulting and chartered accounting experience gained globally across various industries. He specializes in setting up and building international business and company M&A transactions. Edwin holds a BCom from University of South Australia and is a CFA Charterholder and a CPA in both Australia and Hong Kong.


Rod Young

Executive Director

Rod Young has more than 30 years' experience in franchising, licensing and business development in the United States, Australia, Europe, China, Southeast Asia and India, and is a recognized expert in the franchise industry.

Young's business interests have included roles as both a franchisee and franchisor. As well as Executive Director to the Cartridge World Board, he is the Managing Director of DC Strategy and DCS Lawyers, Chairman of Hairhouse Warehouse (2011 Australian Franchisor of the Year), and he serves on the Board of several national and international companies.

Young is a recognized authority in franchising and business management, and has been interviewed extensively on television, radio and print, as well as a popular industry speaker at business seminars and conferences in the United States, Australia, China, Asia and India.


Mike Hemming

Operations and Project Manager – Europe

Joining the company in 2002, Mike is a long serving member for Cartridge World. Mike has held several positions during his time with the company including Technical Support, R&D Manager, Training, Quality Assurance.

Mike assumed the role of Operations Manager in January 2017. During his time with the company, Mike has been successful in the roll out and support of around 100 franchises in the UK, achieving STMC certification on two occasions and developed internal QC testing processes.

Mike has a blend of over 18 years-experience in franchising, retail, technical support, training and Managed Print Services (MPS)


Ken Choy

Regional Manager – Asia, Middle East, Africa

Joined Cartridge World in Dec 2014, located in the Hong Kong office. As Business Development Manager for the Asia, Middle East and Africa regions, Ken was responsible for providing support and assistance to all masters in the responsible region. Also coordinating with the CW Global Procurement Centre to ensure consistent product supply to all masters and add value to the masters for the supply chain.

Ken assumed the role of regional manager in Feb 2020 and is fully responsible for the AMEA business and promote the new business model in AMEA region.

Ken has a blend of over 10 years international product sales and marketing experience, including roles in Hong Kong famous battery manufacturer Golden Power Corporation Ltd and mainly responsible for the Asia and Middle East business development. Strong sales experience on selling FMCG product and familiar Asian market which allows Ken to effectively provide the essential support to Asian customers and have a good commercial sense, understanding market change and customer needs.


Ivan Rosales

Entrepreneur and International Business Consultant with more than 25 years of experience in the imaging supplies industry. Started in Cartridge World as Business Development Manager for Latin America, on March 2016; was promoted to Operations & Projects Manager for the Americas on September 2017 and since February 2020, works as Regional Manager for the Latin American market. Ivan holds an Engineer in Electronics degree and a Master in Finance and Administration degree.


Nichole Dickson

Compliance Officer

Nichole joined our company in 2019 based in our Australian head office as our Compliance Officer. She is responsible for effectively managing compliance within the franchise network, company policies and processes, regulatory changes, assurance monitoring, reporting to the directors and incident management and record keeping for the franchise network.

Nichole has worked in Australian legal firms for over 25 years with 12 year of this time in franchising law.